Fashionable life in Portugal

May 24, 2013

Screen Shot 2013-05-24 at 2.33.02 PMOn Avenida da Liberdade, palm trees, dividing lanes of traffic and buildings home to luxury brands such as Gucci, Givenchy and Christian Dior, line pedestrian pavements. And tucked away behind glass windows full of spring wear in shades of fluorescent pink, and yellow, one concept store combines more than 80 brands, selling ready-to-wear designs, shoes, candles, jewelry and coffee table books.

“We have more variety of international fashion designers and big names,” said Margarida Martins, communications director at Fashion Clinic.

This season, at Fashion Clinic, which has separate men’s and women’s locations on the same street, Martins said primary colors are in style—in a bold way.  And, of course, since it is spring, she said florals are also big.

In addition to offering designers such as Prada, Miu Miu, Missoni, Gucci and Marni accessories, Martins said Fashion Clinic is a haven for fashion lovers, switching up the display every two weeks and offering look books each season for inspiration.

In addition, she said the collaborators, what Fashion Clinic calls its sales associates, have a sense of fashion and are available for styling in shop.

Screen Shot 2013-05-24 at 2.33.22 PMAt Fashion Clinic, Martins said there is a concept of exclusivity. With only one of each dress in a size 34 or 36, she said Fashion Clinic is not for every shopper.

“We are very exclusive,” she said. “We don’t have more models and less numbers.”

But while Fashion Clinic offers small numbers of each piece, Martins said it’s the selection that makes the shop attractive.

“Women who love fashion, they go to Fashion Clinic,” she said.

With a location in Porto and two in Lisbon, Martins said Fashion Clinic is unique because—with candles, clothes, cosmetics, the shop is a concept store. She said it is exclusive, but most importantly, Fashion Clinic is about fashion and the lifestyle that comes with art.

“Our object is to have something of everything,” Martins said. “We sell to lots of women, and we have to be loved by all of them.”